The White House on Tuesday officially launched a TikTok account (@whitehouse), aiming to tap into the platform's reach of more than 150 million U.S. users to share President Donald Trump's messages and policy priorities.
While previous intelligence assessments warned that the app could be vulnerable to influence from its Chinese parent company, ByteDance, the launch reflects the administration's focus on creative and direct engagement with broader audiences.
In the first video posted to the new account, dramatic piano and percussion music plays over a compilation of Trump meeting with people and walking into crowds.
"Every day, I wake up determined to deliver a better life for the people all across this nation," Trump says in the 27-second video, concluding with, "I am your voice."
The video received over 7,500 likes and more than 500 comments in less than an hour.